The Split Six business concept was developed for a group marketing project in my MBA program. I focused on the branding, implementation, and evaluation of the developed plan. The restaurant concept detailed a smart and customizable dining experience in San Francisco. The business focused its marketing efforts on young professionals who worked near downtown and wanted an exclusive club/restaurant for lunches and after-work events. Our process went through several iterations of identity, developed logo, letterhead, website, and print materials for the presentation and plan. Additional social media and app integration were also included in the digital elements of the implementation plan.
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